While everyone is wondering how the brand split is going to work and which wrestlers are going to be on Raw and which ones are gong to be on SmackDown, many of us in the WWE Universe have also been asking why? Not that we aren’t happy to see it happening, but we are still curious as to why the WWE decided to bring back the brand split?

Well, according to, the main reason these changes are happening is an attempt to increase TV ratings. In particular, the WWE is thinking that SmackDown’s ratings could really get a boost by going live on Tuesday nights and avoiding all the online spoilers that currently plague SmackDown’s recorded Thursday night airings.

The reasoning seems solid. Does this sound like a good plan to you?

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