Following the breakup of the Wyatt Family, Erick Rowan and Luke Harper stayed close together and recently formed the "Bludgeon Brothers" tag team. As you may have noticed, both men have just been referred to by their surnames.
It was reported by Ryan Clark of eWrestlingNews.com that the WWE is moving towards this direction with a number of stars—hence why Alexander Rusev, Adrian Neville, and Antonio Cesaro are only called by their last name.
Clark also reported that it was Vince McMahon's decisions to have the giant duo only referred to as "Rowan and Harper" since it will "make the team come across as 'more dominant'."
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This is an interesting change for the Bludgeon Brothers. Given how Harper (6-foot-5, 275 pounds), and Rowan (6-foot-8), 315 pounds), look dominant enough as is with their massive statures.
The Bludgeon Brothers gimmick began on the Oct. 10, 2017, episode of SmackDown, where they came out with new music and hammers. In their first match under the new characters, Harper and Rowan defeated The Hype Bros on SmackDown two weeks ago.
Harper and Rowan won the NXT Tag Team Championship together once, before joining the WWE's main roster in 2013, joining Bray Wyatt to form The Wyatt Family. But with Braun Strowman being drafted to Raw, cracks began to unfold in the alliance. Harper betrayed Wyatt and newcomer-to-the-family Randy Orton at the Royal Rumble, and Bray would later move to Raw via the Superstar Shake-Up.
The two men would then have a brief feud, before taking time off and reuniting as The Bludgeon Brothers. It now looks like The Usos and New Day will have a new giant duo to go up against, and we can expect Harper and Rowan to get their Tag Team Championship pushes before long.
After all, McMahon put in plenty of work to make sure their characters underwent changes—including the names of Luke and Erick are not to be used anymore.