Video game publishers 2K have announced a partnership with The Leukemia & Lymphoma Society (LLS) on a global marketing campaign to support breakthrough research on blood cancer and to upgrade treatment for patients.
The publishers disclosed as much via Twitter on Tuesday morning and will donate $2 to LLS for every retweet, up to $500,000. They've also shared a donation link through which persons can make contributions to the cause.
"2K announced today that it will partner with The Leukemia & Lymphoma Society (LLS) as part of its WWE 2K20 global marketing campaign, to support breakthrough blood cancer research to advance lifesaving treatments and critical support for patients and their families," WWE said in a press release.
"The partnership aligns with 2K’s selection of WWE 2K20 cover Superstar and leukemia survivor Roman Reigns, while delivering a groundbreaking new platform for awareness, education and support. WWE 2K20 is currently scheduled for worldwide release on Oct. 22."
In honor of #WWE2K20 cover Superstar @WWERomanReigns we’re partnering with @LLSusa to #FightBloodCancer! Retweet this tweet and @2K will donate $2 to LLS up to $500K. Terms: https://t.co/YmO4wTuxR9 Looking to donate? Visit https://t.co/PvKPOAirXi pic.twitter.com/dF7v8XNCVR— #WWE2K20 (@WWEgames) September 10, 2019
“Partnering with The Leukemia & Lymphoma Society, the global non-profit leader in the fight against blood cancers, is a natural extension of our WWE 2K20 relationship with WWE and Roman Reigns and an opportunity for us to give back to the community, raise awareness and join the fight to find a cure,” Vice President of Marketing for 2K, Chris Snyder, said. “Roman’s strength and perseverance to win his battle with leukemia is truly inspiring to all of us, and we are proud to feature him on both the cover of WWE 2K20 and through a dedicated 2K Tower celebrating his incredible career journey.”
A Great Gesture
2K isn't exactly popular with gamers right now, although they've flown under the radar as everyone seems to hate EA more and people keep buying their games every year.
In spite of that, this gesture is quite admirable and there is hope that the research they're looking to fund will save lives.