For some reason, higher-ups in the WWE believe that names aren't cool unless there's only one word. A company that made stars out of characters like Hulk Hogan, "Stone Cold" Steve Austin, Andre The Giant, The Ultimate Warrior; it was common to keep their names but refer to each star by one word. Hulk Hogan became the "Hulkster", The Ultimate Warrior became "Warrior," Stone Cold became Austin. Even today, stars are seeing their names changed.
From talents like Antonio Cesaro who dropped the Antonio or Alexander Rusev who is now only known as Rusev, wrestlers names are getting shorter and shorter. Most fans find it silly at first but within a matter of weeks, Rusev and Cesaro are the recognized names of each talent with many fans forgetting there was ever a first name at all.
WWE has added two more names to that list.
According to WWE.com, Luke Harper and Erick Rowan will no longer be known by their full names, instead, being called Harper and Rowan. The name change may seem irrelevant considering the WWE wants fans to call their new team the Bludgeon Brothers. But should the gimmick and tag team not last, or if each wrestler is referred to individually, it's last names from here on in.
At the end of the day, this is just another way for the WWE to potentially have more control over names and trademarks if and when either wrestler leaves the company. Copyrights and trademarks are a huge part of the company's business and WWE has a strategy when it comes to promoting its talents.
Does it really matter? Will the WWE Universe even notice that each wrestler has dropped their first names and that the announcers are no longer using them? Probably not and these wrestlers probably don't care. They're likely more interested in simply finding a gimmick that sticks.