When you’re running hard nearly every single day of the year with no off-season like the WWE, you need to keep coming up with new ideas to make things interesting. Since the days of the Hogan Expansion Era, the WWE has come up with all kinds of original ideas for matches, characters, interview segments, etc. As well as rehashes for all of those concepts and more to try and make them new and fresh.

They can’t all be winners though, can they? Every so often, an idea flops or gets ruined for some reason or another. Here are 10 great WWE concepts that the company ruined.

10 Hell In A Cell

No, the ending of Seth Rollins against the Fiend didn’t ruin Hell In A Cell - it just made sure that the concept was completely dead and buried. What actually ruined the satanic structure was the heightened (no pun intended) anticipation for more and more epic falls off the top of the cage.

The ruination got even worse when it became an annual event, featuring several Cell matches per show. A giant cage match is supposed to end a feud, not be a place to jumpstart or continue one.

9 Kennel From Hell

You can admit it, this is a safe place. You can admit that when you first heard the idea of the Kennel From Hell that it would be a brutal war of attrition between the Big Boss Man and Al Snow. The old blue bar steel cage, surrounded by the Hell In A Cell, and patrolling the outside of the ring would be vicious dogs ready to attack whichever superstar gets in their way.

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Instead, the bell had to ring - the vicious dogs didn’t do much except lick themselves and go to the bathroom all over the ring, while Bossman and Al Snow didn’t fare much better in the ring.

8 The Draft

The WWE Draft has become a complete nuisance over the years and WWE writers don’t have ways to keep superstars on their respective shows. Every year (now every six months), there’s some sort of Draft or Superstar Shake Up designed for hype up new rosters, new match-ups, and new superstars being made.

But usually around the time that Raw and Smackdown meet up at the Survivor Series, the horror hits home fast that the entire concept is a joke and Vince is just going to put whoever he wants wherever he wants.

7 The General Manager

Before the General Manager, Jack Tunney was WWE president and seldom made an appearance. Once Montreal happened, Vince was shortly seen on TV just about every Monday night verbally sparring with Stone Cold.

It was a match made in heaven - blue collar hard worker against the evil vile boss. The formula has been rinsed, washed, and repeated for years ever since, and every time to completely diminishing results.

6 The Fiend

The Firefly Fun House started as this eerie thing that no one quite knew what was going on with Bray Wyatt. Then along came The Fiend. After decimating Finn Balor and sending him back to NXT, he next targeted Seth Rollins at Hell In A Cell, but despite getting his face bashed in, the Fiend just kept getting up.

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The referee decided to stop the match, which led to the fans completely ripping into the decision (and Rollins and Wyatt in the process). Hopefully, Wyatt can overcome the stink that WWE keeps giving him no matter how well he does.

5 War Games

Behind the scenes, it was widely known that Triple H had been looking for a way to resurrect War Games since the day WWE got it. When NXT announced that it was actually going to happen, the hype for the event was huge.

The match features three teams of three instead of the traditional four-on-four. The double cage didn’t have a top unlike the original versions. The match was good, but it just wasn’t War Games.

4 Championships

Four original wrestling shows per week. Eighteen different championships for each. Each show has their own world champion, tag champs, and secondary titles. This is entirely too much when everyone knows that it’s the same exact company.

Not to mention the constant flip-flopping and back and forth some of the titles have had happen to them in the past. It doesn’t make the titles mean all that much when there is seemingly one for everyone.

3 24/7 Championship

The idea of this title was to seemingly have some brevity and humor during the shows - mission not accomplished.

While the vision of R-Truth running through the crowd with Carmella on his back has been hysterical and Drake Maverick’s misadventures in marriage have been fun; you’ve got half of the mid-card running around like fools making a good 10-15 guys look terrible in the process.

2 NXT Call-Ups

While not every NXT Call-Up can be gold, you can at least capitalize on the already made fan base plenty of the NXT Call-Ups have. Guys like Finn Balor, Rusev, Drew McIntyre, and even Enzo and Cass get called with little to no hype. But the fans are completely into it because we all know who they are.

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They get heated up to a certain level and then seem to be disallowed from breaking any sort of glass ceiling. Sure, they’re not all bad, but some guys were brought up way too fast and could have spent more time in NXT learning how it’s done.

1 ECW Revival

In 2004, when WWE released The Rise And Fall Of ECW, fans showed Vince just how much love there was and still is for the product. Fast forward a few months and then we had One Night Stand. One year later, with a second One Night Stand event, the brand was reborn. Or so we thought.

This wasn’t going to be Paul Heyman’s ECW and in hindsight, it was foolish to think that it would ever be. In its place was Mr. McMahon’s ECW, which even featured him at one point as their champion. There was no way of coming back after that.

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