There have been some rumors that WWE could end up airing a show on Facebook and now it’s happening.
WWE announced on Wednesday that they’ll be broadcasting a mixed tag team tournament called the Mixed Match Challenge and you will only be able to view it on Facebook Watch. It will be a 12 episode series that will only be shown in the United States on Tuesday nights, starting on Jan. 16, 2017, at 10 p.m. ET.
The show will consist of two teams that will feature a male and female superstar, that will face off against one another. The winner will be awarded $100,000 to donate to a charity of their choosing. The event will feature stars from Raw and Smackdown and the fans will also be able to influence how things go.
The episodes will be short, which makes sense since they’ll be airing on Facebook Watch. They’ll only be 20 minutes a piece.
Not only is this a new show, but it sounds like WWE is using Facebook as a way to get their fans more involved in the action. They wrote in their press release they will use “mobile consumption, experimentation and social interaction, including the ability for the WWE Universe to engage with Superstars during the show.”
Fans will also be able to “select matchups, match stipulations and more, on Facebook.”
WWE executives have made it clear that they want to improve fan engagement.
“As we continue to expand our strategic partnership with Facebook, this new series, Mixed Match Challenge, jointly reflects our innovative approach to content distribution and fan engagement,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “This show will deliver the action and excitement our passionate fan base is accustomed to while offering new production elements and social experiences that only Facebook can provide.”
“As a leader in entertainment innovation, WWE is an ideal partner to demonstrate how the live sports viewing experience can be reimagined on Facebook Watch,” said Dan Reed, Facebook Head of Global Sports Partnerships. “Mixed Match Challenge is a new competition produced specifically to take advantage of the reach, interaction and ongoing engagement enabled by our platform. Fans will be able to directly influence and interact with the in-ring action, follow the rivalries and storylines in between events, and connect with one another as the drama unfolds. We’re excited for the WWE community to come together on our platform to watch some of the biggest Raw and SmackDown Live Superstars and engage with WWE like never before.”
“Mixed Match Challenge demonstrates WWE’s flexibility in creating and producing compelling content across platforms in a media landscape that is evolving each day,” said Jayar Donlan, WWE Executive Vice President, Digital & Social Content. “The social interaction leading up to and during each show will connect WWE Superstars with our massive fan base on Facebook in more ways than ever before.”
WWE has also stated that their fans will have the chance to vote on Facebook for who the final wrestler from the Raw roster as well as who the final member of New Day will be to join the competition. The pre-determined rosters are as follows:
WWE plans on announcing the teams for this TV series, starting on Thursday, January 4th.
We think this is a great idea. Vince McMahon and Co. are always trying new things and this is a great way for a company that’s been around for so long to tap into an audience, by having a show on Facebook where the fans have a say.
Feel free to comment below and give us your thoughts on this new Facebook TV series that WWE is rolling out. Do you like the idea? Will you be watching and interacting?
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