The WWE is almost always at the forefront of leading-edge technology. So, to hear they were one of the first in mainstream sports and entertainment to partner with a virtual reality company to offer portions of their programming should not have come as a surprise.
WWE is teaming with NextVR, a leader in broadcasting live events in virtual reality (VR) so that fans who own VR devices can open up an app and experience a handful of shows as if they were live at ringside taking in all the action, all while sitting in the comfort of their own living rooms.
— WWE (@WWE) January 9, 2018
The WWE will be choosing approximately six events in 2018 and offering 10 minutes of action to fans through a new WWE channel on the NextVR app. Fans can log in, hop on their VR devices such as a Samsung GearVR headset or Google Daydream View and experience highlights of those events. These highlights will be free as long as you own the VR device.
It’s an amazing next step for the WWE and the partnership makes a ton of sense. WWE action is the type of action fans would absolutely chew up if it were available on a virtual reality platform. The in-your-face action and larger-than-life characters will be exciting and if this partnership works, perhaps only the start of virtual experiences for fans.
Want to feel like you are in the ring with @WWE superstars? WWE's Chief Strategy & Financial Officer George Barrios discusses the the virtual reality partnership with @NEXTVR. #CheddarLIVE pic.twitter.com/NiL7uxdxiR
— Cheddar (@cheddar) January 9, 2018
WWE said of the partnership, “We are always looking to create compelling content across platforms, and we are excited to partner with NextVR to bring our fans closer to the action than ever before,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “As the technology behind virtual reality continues to evolve, this is a unique opportunity for us to partner with NextVR, a leader in this space, to provide new experiences to our passionate fans around the world.”
What event will be the first to offer this new experience is still unknown, but you can bet, WrestleMania will be a show that gets major consideration.
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