Bray Wyatt is arguably the biggest thing in the WWE right now, as "The Fiend" gimmick continues to get more intriguing and exciting with every passing week.
Wyatt attacked Seth Rollins at the end of the Clash of Champions pay-per-view last week, just after he defeated Braun Strowman to retain the Universal Championship. The Fiend will now challenging Rollins for his title at the Oct. 6 Hell in a Cell pay-per-view.
It's the start of another big push for Wyatt, and WWE seems intent on building him up even more from here. According to Paul Davis of Wrestling News, WWE plans to "protect" Wyatt by not having him lose matches cleanly.
And despite receiving huge cheers and overall positive reactions from the crowd, Davis also reported that WWE doesn't plan on turning him into a babyface. Rather, the hope is that he'll grow into one of the top heels in WWE.
Wyatt made a statement last week by attacking Kane at the end of Monday Night Raw. The WWE legend made a special return and rescued Rollins, who was being attacked by AJ Styles, Bobby Roode, Dolph Ziggler, Luke Gallows and Karl Anderson - only to be attacked by Wyatt following his heroics.
WWE took Wyatt off of television for several months as creative tried to find something new with him. Wyatt then started his own show, the Firefly Fun House. Finally, WWE brought him back into the ring by launching "The Fiend" gimmick. And it's been a true game-changer for not only Wyatt himself, but the Raw brand as well.
Wyatt Is Better Off As A Heel
Wyatt has portrayed a villainous character for the vast majority of his career in WWE, and he's clearly better off as a heel. His horror-themed character - combined with the merciless and mysterious - are better suited for being a bad guy. Plus, Rollins remains a top-tier babyface, so it doesn't make sense to turn Wyatt into a good guy right now. It'll be interesting to see what WWE does to try and prevent Wyatt from receiving more favorable reactions from the crowd.