Seth Rollins was once the top babyface in WWE, but questionable booking decisions have seen the Architect lose favor in the eyes of many fans. His controversial Twitter comments have alienated the Beastslayer from the audience, and WWE has the opportunity to turn him heel again.
Seth has proven that he can flourish in WWE regardless of whether he is loved or loathed. WWE may want him to remain the company's top guy, but a turn to villainy might be worth it for ratings. Here are five ways they can salvage his babyface status and five reasons why they should make him a bad guy.
10 How To Make Him A Babyface: Keep Him Off Raw For A While
Overexposure can hurt a wrestler's career. Fans tend to react hostilely to WWE Superstars who are pushed at the expense of other wrestlers in the modern era, and the company needs to ensure all of the locker room has an opportunity to shine.
Absence makes the heart grow fonder, and a hiatus for Seth Rollins could be enough to redeem the Beastslayer in the eyes of fans. This awards him the opportunity to return as a reinvigorated character.
9 Why Turn Him Heel: The Fans Already See Him As One
WWE damaged a lot of Seth Rollins' credibility as a babyface with their Hell In A Cell spectacle. Fans expected to see The Fiend emerge victorious with the Universal Championship due to the monster he had been built up as, only for the match to be stopped at its apex.
The Architect isn't doing himself any favors with his behavior on Twitter, which has drawn criticism from CM Punk. The audience is already viewing Rollins as a heel and it makes sense for WWE to go in that direction.
8 How To Make Him A Babyface: Have Him Compete Against Heels
If WWE wants to clearly define Seth Rollins as a babyface then it makes no sense to have him compete against other good guys. Making the lines between babyface and heel clear is paramount to ensuring the Architect remains a hero in the eyes of the audience.
Brock Lesnar would be a good choice for an opponent if Rollins had not already slain the Beast twice. WWE could use the time taken for the Architect's hiatus to build up another Superstar as a credible threat.
7 Why Turn Him Heel: He Makes A Brilliant Bad Guy
Seth Rollins has proved that he can play a wonderful heel. After he turned on Roman Reigns and Dean Ambrose in 2014 and betrayed the Shield for the Authority, he became WWE's most despised villain overnight.
The Architect continued his heel run by cashing in his Money In The Bank contract at WrestleMania 32 to win the WWE World Heavyweight Championship, before relinquishing the title due to injury. He returned as a heel before slowly transitioning into the babyface the fans then wanted him to be.
6 How To Make Him A Babyface: Don't Book Seth Rollins Vs. CM Punk
CM Punk's return was unexpected, to say the least. The Best In The World returned to WWE after six years away from the company on WWE Backstage, and Seth was quick to issue a challenge.
Punk has been given a hero's welcome by the majority of fans, whereas the Architect is struggling to win them over. If WWE wants to salvage Seth's babyface status then keeping him away from a fan-favorite such as CM Punk is pivotal.
5 Why Turn Him Heel: Seth Rollins Vs. CM Punk Could Be Amazing
CM Punk and Seth Rollins are both exceptional wrestlers who honed their craft for years on the independent circuit before finding success in WWE. There is no guarantee that Punk will wrestle again as of now, but if he did then it would be a marquee event.
CM Punk vs Seth Rollins is a match that could main event WrestleMania and rightfully so. The promos between a babyface Punk and heel Rollins would be paralleled, setting WWE apart from its competition.
4 How To Make Him A Babyface: Write A Redemption Arc For Him
Acknowledging Seth Rollins' current unpopularity with fans could be a springboard for a redemption arc that could slowly warm the audience up to him again. The Architect could set out on a mission to prove his worth to the audience once more.
This could work if WWE Creative play it slowly and subtlety, with a gradual progression back to heroism for the Beastslayer.
3 Why Turn Him Heel: WWE Needs A Top Heel
WWE has a talented locker room and a plethora of heels and babyfaces, but committing to a Seth Rollins descent into villainy provides the opportunity for the company to have a heel presence in the main event of pay-per-views.
The company has talented babyfaces such as Daniel Bryan, Rusev, Kofi Kingston and Rey Mysterio who could pose a challenge to the Architect.
2 How To Make Him A Babyface: Don't Make Him Champion
Seth Rollins' list of accomplishments in WWE is already impressive. The Architect is a Grand Slam Champion and Money In The Bank winner and can afford to take a backseat - for now.
This relates to the risk that WWE runs by overexposing the Beastslayer. Fans will turn on him if they feel like he is undeservedly being given title opportunities.
1 Why Turn Him Heel: So He Can Fight Roman Reigns
The former Shield members have already fought before and it was a clash of titans. Roman Reigns is finally getting the crowd reaction that the company desires and a good way to capitalize on this is by having him face his former brother once more.
WWE could book this cleverly, with a disillusioned Seth spiraling into villainy after failing to appease fans only to reject the Big Dog's help and then turn on him. It would tell an entertaining story on the road to WrestleMania.