Expect big changes for NXT in the coming weeks. Among them, a new look to the way the show is produced, potentially a new logo, new talent and a bunch of new ways the show and brand is constructed.
This news comes from WWE President Nick Khan who sat down with Ariel Helwani just ahead of Saturday's SummerSlam and talked a number of WWE-related business decisions and what's to come in the future for the company who has made a ton of news for good and not-so-good reasons.
Khan talked about company-wide WWE releases, but also commented on NXT where a handful of talents were cut, but about 12 new talents were signed coming out of the Vegas tryouts. He noted this wasn't why WWE released other names, but he said the company is always looking for fresh faces and the next new thing.
That led to comments about NXT as a whole and Helwani noted that some fans are very concerned about the future of the brand. Khan said the goal of WWE is to make NXT a place where new talent can come and learn, be the next stars in WWE and create a system that makes it easy for quality future superstars to grow into a bigger role. With that change and reimagining of the philosophy, he noted that Triple H is spearheading the new direction and there will a be ton of changes.
"We're doing a complete revamp on NXT, led by Triple H," Khan said. He noted that the focus needs to shift back to more being a brand where folks who want to become WWE Superstars can learn how to be WWE Superstars. "In terms of an NXT rebrand, look for it in the next couple of weeks. It's going to have a whole new look, it's going to have a whole new feel." He added the look of the show, the production of the show and everything is going to change.
What Does This Mean For USA Network?
It's hard to imaging USA is going to love this news, but perhaps they're firmly on board with the re-brand as well and were told about what to expect. One thing is clear, WWE won't be bringing any big stars and already established talent in to help prop up the show. It will sink or swim based on the potential of future stars.