The big reveal a lot of fans were waiting for on Friday night didn't happen. WWE was teasing that something big was coming at 9:23 pm on 9/23, but instead watched the end of a brawl between Karrion Kross and Drew McIntyre. When it was clear a reveal wasn't happening, fans had to settle for WWE offering up another teaser in the form of another QR code.
The code led fans to an interactive game. While the game had leaked online earlier in the day, following the code was new for many members of the WWE Universe and they played a game as the White Rabbit trying to make it through a maze and open a door. If they successfully did so, it offered up the coordinates for Raw this coming Monday in Edmonton, Alberta, Canada. In other words, there was no reveal, only more clues.
This was likely disappointing to a number of fans, but WWE is playing the long game here. They've already put White Rabbit merchandise on WWE Shop, they're playing an acapella version of White Rabbit song for Jefferson Airplane in the arenas (they did so again on Friday) and now, they're placing White Rabbit flyers on many of the cars in the parking lot at the live shows.
Clearly, WWE is putting a lot of creative effort behind it and making it a very big deal. Fans may want to brace themselves for what could be a lengthy period of teases since the buildup is getting a ton of reaction and fans will be buying tickets in the hopes they'll be at a show where the secret is revealed.
More Clues That It's Bray Wyatt
The puzzle had more clues teasing a link to Wyatt. Back when he was in FCW, Wyatt cut a promo where he said “Come with me” and he teased killing his father. Patricide (which is the killing of one's father) was a clue in the latest QR code.
The more these teases go on and the more links fans find to Wyatt, the more they will expect that it will be Wyatt who returns. If it isn't, all of this marketing is going to lead to some very unhappy fans.
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