The Ruthless Aggression Era might not get the same plaudits as others in WWE history, but this was a period of great success for the company as it featured many brilliant stars. The likes of John Cena and Brock Lesnar were able to break out and make a name for themselves, with lots of exciting moments and storylines taking place.

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However, while there were plenty of exciting and fresh gimmicks in this era, there were also plenty that made little sense at all. Whether they were poorly explained, or just bad concepts from the start, these are some characters that didn't need to exist.

9 Big Dick Johnson

WWE Superstar Big Dick Johnson With Shawn Michaels

Some wrestlers are put onto the roster purely for comedy, and Big Dick Johnson seemed to fall into that category, yet he had no real depth in the slightest. While others such as R-Truth have been able to add some sustenance to their gimmicks, Big Dick Johnson did not.

He would just turn up in the ring, strip down to his thong and cover himself with oil as he danced around. None of it made sense and it didn't make the company look good either, as there was nothing for them to be able to take seriously at that time.

8 ECW Zombie

ecw-zombie-ring

When WWE launched its version of ECW in the Ruthless Aggression Era, fans had high expectations about what might end up happening. However, when the ECW Zombie appeared, a lot of those hopes were immediately dashed as it became clear it would not be the same type of show.

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While WWE has had plenty of supernatural characters over the years, the ECW Zombie was a step too far, and was something that made absolutely no sense. The idea of an actual zombie competing inside of a wrestling ring just didn't click, and while it was short-lived that doesn't mean that it should have happened.

7 Kerwin White

Chavo Guerrero as Kerwin White

Chavo Guerrero is a wrestler that people were well aware of due to his history in the business and the family legacy that he is part of. Yet when WWE brought him out as Kerwin White, fans were completely baffled because the idea that he was some golf-playing character didn't connect with people.

The character didn't make sense because while it gave fans a reason to boo him, it wasn't because they didn't like the character it was because they didn't like the gimmick in the slightest.

6 Mexicools

Mexicools

WWE's decision to turn three of the most gifted wrestlers into an offensive faction that degraded them was a poor creative decision, and one that made zero sense. Had Vince McMahon just tapped into what he had at his disposal, all three could have made a great impact on the roster.

They would have created engaging and exciting matches, but instead, that wasn't something they ended up doing which was a mistake. The characters made no sense and were not able to get over in the long term because there was nothing there for people to truly connect with.

5 Reverend D-Von

reverend-dvon-cutting-promo

Switching up a gimmick for someone that is already well-known is never an easy situation, and that is something that WWE found out with D-Von Dudley. He had such an iconic gimmick alongside Bubba-Ray Dudley that nobody was expecting to see a change at any point.

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However, when they were split up via the WWE Draft, the company took the chance to do that by creating the Reverend D-Von character. It was an interesting idea, but because he had spent his career being as aggressive as possible, this version of him didn't connect.

4 Heidenreich

Heidenreich in WWE

WWE pushed Heidenreich as a top monster at one point, being someone that could dominate those who he competed against, while adding a creepy element of reading poetry to his rivals. It was a strange combination, and while it was supposed to tap into the psychological aspect of things, it didn't end up working.

The character just didn't make sense, and overall was something that fans didn't enjoy watching. His gimmick is one that people often look back upon in a negative light at this point, and that's simply because the way he was presented was far too mismatched.

3 Matt Morgan

Matt Morgan WWE

Matt Morgan had the look of someone that Vince McMahon would typically enjoy pushing as he was a physical specimen that could have been a dominant player in WWE. Instead, the company decided to give him a stuttering gimmick, meaning he wasn't able to cut good promos.

This gimmick made absolutely no sense as it just hindered Morgan from the start. He had no chance of connecting to the crowd as he wasn't able to talk in the way he should have, which made no business sense from WWE's perspective.

2 Vito

Vito in a dress

Inside the ring, Vito was a talented worker, and if given the chance he had no problem putting together entertaining matches. Yet for some reason, WWE saddled him with a crossdressing character, which made no sense at all, with this feeling like a punishment for him for a backstage issue.

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The character wasn't taken seriously by fans, which wasn't helped by the fact that commentary continued to trash-talk him and make out he was ridiculous when he appeared in the ring. There wasn't a good explanation for why this was happening either, which ensured it made no sense for fans.

1 Festus

luke-doc-gallows-festus-wwe

Festus was a complicated character that truly made no sense at all from this era, as he was someone who dealt with mental health issues to the point where he couldn't talk. However, when the bell rang he completely transformed into a different person and became a monster inside the ring, dominating everyone in sight.

The problem with this was that there was no explanation as to why he was this way, and that might have been a good thing, because whatever WWE would have created would no doubt have complicated matters further. While the character made no sense it did prove to be popular, which was the saving grace.