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There have been countless wrestlers over the years who have come and gone in WWE without ever breaking through as a star. In fact, this is the most likely scenario for the majority of professional wrestlers in the business, as establishing oneself as the best of the best is incredibly hard to achieve, particularly in the biggest promotion in the world, WWE. Alicia Fox is an example of someone who never became a star in WWE despite a huge longevity within the company, with her run stretching to around 13 years, making it surprising that she didn’t ever really make a huge impact in all that time.

Alicia Fox Began Her Career In The Terrible Divas Era In WWE

Fox made her onscreen debut all the way back in 2008, after spending a few years in developmental, as the wedding planner for Edge and Vickie Guerrero, but it would take until 2009 for her first televised match, which came in 2009 on WWE’s awful version of ECW. During this era for women’s wrestling, the female superstars were at the back of the priority list for WWE, with this being the hugely problematic, controversial, and backwards “Divas Division”, and Fox joining the roster as a Diva.

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Alicia Fox as Divas Champion Cropped

With just a couple minutes here and there to perform, and matches being short and uninspiring, it gave the women of WWE very little time to improve their craft and to learn how to properly perform in front of a live crowd. For talents like Fox, who were trying to hone their respective crafts, this was the worst environment to try and make strides as a performer. Fox did surprisingly well when considering she had no prior experience before joining WWE and managed to fit in with the division after a little while. A year later, she even became the Divas Champion, after winning the title at the Fatal 4 Way PPV. This potentially signaled a bright future for her.

Despite Talent And Charisma, WWE Never Committed To Pushing Alicia Fox

Unfortunately for Fox, WWE committed to pushing very few Divas at the time, with more of the focus being elsewhere. This was made evident by the fact that her title reign lasted just a month, with this being her one and only title reign in WWE (outside of the 24/7 Championship several years later). This was a shame, as Fox was someone who brought something unique. She didn’t have a conventional in-ring style, which was effective and impactful, and made her stand out.

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Team Bella WWE

Over the years, Fox also displayed some great charisma, which often allowed her to shine and break out of the boring and cliché Divas division. Her unhinged and crazy persona began to form in 2014, which was the first time WWE had actually done something significant with her for quite some time. In this role, where she would berate announcers, trash the ringside area, and throw tantrums, Fox put everything into her performances, and the audience weren’t opposed to it by any means. It even led to her earning a Divas Title match on PPV, though she would come up short, leading to her dropping back down the card once again. In 2015, she would join forces with the Bella Twins during Nikki Bella's Divas Title reign, which looked to be an interesting alliance, but this was when women’s wrestling began to change.

The Women’s Revolution Forced Alicia Fox To The Back Of The Line

At the time in which Fox was beginning to appear more prominently in storylines, WWE began to put more focus on women’s wrestling with what was called the “Women’s Revolution”, prompting the call-ups of several NXT superstars who, with all due respect to Fox, completely outshined her. From here, Fox became a forgotten part of the old Divas era, with brand-new wrestlers who had been given more time, training, and exposure, stepping up into the spotlight from then on.

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Charlotte, Becky Lynch, Sasha Banks WWE Debut

Fox had a few small feuds here and there, but she was mostly on the losing side, being used to put over other performers. For Fox, her lack of success in WWE came from her coming in at a terrible time for women’s wrestling, with WWE failing to push or commit to almost every name who came through the door. When her fortunes began turning, it was all a case of bad timing, as it was the start of a brand-new era in which new stars were given the focus, with Fox becoming a background member of the roster, and mostly glorified enhancement talent. Whenever Fox sporadically returns, she does well in her role and is given a good reaction, which is testament to her commitment and longevity to WWE, though it was without much success, and without her ever becoming a big star.